Webinar: Best Practices in National Account Development

Acquiring, retaining, and growing large, National Account business in Foodservice is challenging but rewards a successful company with high case volumes and loyal customers. Success comes with detailed planning and quality execution.

During this webinar IFMA, in collaboration with Kinetic 12 Consulting, will lay out a 4-step Best Practice for profitably managing and growing these challenging customer accounts:

1. Account Segmentation
2. Customer Planning
3. Operator Collaboration Model
4. Joint Business Planning

This webinar is available exclusively to IFMA members.