IFMA's Consumer Planning Program (CPP) was formed to delve deeper into the consumer mindset. The program works to understand consumer and operator behavior and what manufacturers can do to influence decision-making.
Each year, the CPP Committee collaborates to select over 20 research topics that are then executed by IFMA's research partner, Datassential. Findings from the research are discussed in numerous Committee meetings. In addition, each member company gets a full research deck, a cross-tabbing tool, and discounts to other IFMA events.
IFMA Member Exclusive:
Complimentary Reports Available to all IFMA Members!
For the first time, IFMA is making select reports from CPP available to all IFMA members.
These research reports cover operators’ definition of value, the role of sustainability in food and packaging, attitudes toward different proteins, how consumers use retail foodservice, and more. Each report includes actionable data and powerful insights.
2022 CPP Research Available for Purchase!
Each year, CPP produces an in-depth multifaceted report that includes actionable data on a range of issues with many powerful insights. That report is made available to CPP subscribers only.
Now, the 2022 CPP report is being made available for purchase in its entirety to IFMA members at a reduced price: $8,500. If you are interested in CPP and/or the 2022 report, please contact IFMA’s Sr. Director of Insights & Best Practices, Charlie McConnell at firstname.lastname@example.org.
By becoming a member of this exclusive consortium of thought-leading companies, it will help you navigate the complexities of the foodservice industry and exponentially grow your business.
All of this value is available at a low annual subscription rate.
Hear from 2022 Consumer Planning Program Committee Member, Nestlé Professional: