Webinar: Consumer Usage of the Lunch Daypart

According to IFMA SCOPE, over a third of all restaurant occasions are Lunch occasions, making it critical to understand consumer attitudes toward this valuable daypart as the effects of COVID slowly begin to recede and The Great Emergence continues. Will the consumer go back to eating outside the home after over a year of eating lunch in-home? What does convenience mean to the lunch consumer now? Is health still part of the equation? Finally, we will explore how to disrupt a consumer's decision and attract them to a new brand choice. During this session you will gain brand new insights as we unveil the latest research from IFMA’s Consumer Planning Program and from the IFMA Consumer Food Journey.

This webinar is available exclusively to IFMA members.