Leveraging Distributor E-Commerce to Drive Brand Awareness
This webinar is open to IFMA manufacturer members only.
Using foodservice operator research from the IFMA Consumer Planning Program, this webinar gives manufacturers advice on how to take full advantage of the way operators shop on e-commerce sites.
More and more operators, across all segments, are using e-commerce to place their orders. In many cases, it's difficult for a foodservice manufacturer to get their brands and products to show up at the right time, during an operator's purchasing decision. This webinar offers advice on how to leverage this vital channel.