Webinar: New Research Findings on Consumer & Foodservice Operators

The Consumer Planning Program (CPP) works to understand consumer and operator behavior and what manufacturers can do to influence decision-making. IFMA recently published a 138-page CPP report full of consumer and foodservice operator research.

During the webinar on December 6, IFMA will share the report’s research topics and some of the key findings from each topic. Topics include:

Consumer Life Stage Review
Operator Archetypes Update
Dinner Evolution
E-Commerce
Food on the Go
Travel & Leisure segment

This webinar is available exclusively to IFMA members.