The 2018 Consumer Planning Program has selected the first wave of research topics for the 2018 CPP study. These study topics will delve deep into both consumer and operator insights. This year’s study topics will cover critical issues in the industry to help our members find strategic solutions to tackle everyday business challenges. The topics range from foodservice occasions to the latest trends and hot industry topics.
2018 CPP Study Topics:
Consumer Topics
- Occasions
- Meal Components & Drivers
- Snack Components
- Beverage Components
- Occasion Generation
- Snack Attack
- Independent vs. Chain
- Mixed Occasions
- Lifestage
- Profiles
- Future of Food Deep Dive
- Marijuana legalization
- Clean meat
- Bugs as protein
- Aqua farming
- And more…
Operator Topics
- Packaging
- More to come...
To learn more about joining the Consumer Planning Program contact Mike Schwartz at mike@ifmaworld.com or call (312)540-4403.