The pumpkin spice latte, the McRib, the $5 foot-long. Some limited-time offers (LTOs) are memorable affairs, where customer loyalty elevates them to full-time offerings or an eagerly anticipated annual craze.
Although there have been plenty of surprise success stories, IFMA and Datassential, a Chicago-based foodservice researcher, joined forces to discover what makes for a successful (and mouthwatering) LTO.
Through IFMA’s Consumer Planning Program (CPP), 2,500 consumers were surveyed about their eating habits, their last LTO eating occasion, what they want from special offers and what they would like to see more of. Click here to read the full article from Prepared Foods.