Go-to-Market Model

As the operator landscape evolves, so does the way in which manufacturers need to go-to-market. To account for these changing needs, IFMA has developed a model to identify leading and emerging distribution channels to help manufacturers make more informed, strategic decisions.

The Go-to-Market Model identifies how and why operators across all segments make decisions where to source. The model offers insights into factors that influence an operator’s use of distribution channels and many other factors, which are pivotal for manufacturers growth strategies.

The new model was created by an IFMA Board of Directors committee in conjunction with Kinetic 12. For more information on the new Go-to-Market Model and other initiatives in IFMA’s Food Future 2025 platform, including the upcoming November release of the Consumer Food Journey at IFMA’s Presidents Conference, contact Charlie McConnell at charlie@ifmaworld.com.