Millennials - The Keys to Understanding Trends and Insights that Govern their Purchase Behavior

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Millennials - The Keys to Understanding Trends and Insights that Govern their Purchase...

Marketing experts Kahleed Juma and Scott Miles (both from the Mosaic sales and marketing agency) shared best practices for marketers hoping to tap into the formidable purchasing power of the Millennial generation. Their insights, conveyed at IFMA's 2015 Chain Operators EXChange (COEX), are captured in the following Executive Summary.