Food and beverage companies may look at the foodservice marketplace and be hesitant to enter it, especially in today’s environment. Foodservice is a complex industry, all $271B of it, however, we feel there has never been a better time to enter the foodservice industry.
Watch Mike Schwartz interview Julie Lim, President of Foodservice at CAULIPOWER and Co-CEO at Cutting Edge Innovation, who shares her experiences as a sales leader in the largest CPG companies and building foodservice from scratch for a startup—providing best practices and even some pitfalls to avoid. They present ideas and strategies designed to help companies, large and small, find a route that allows you to enter and prosper in the foodservice marketplace.
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