06.07.21 - This webinar shows how consumer restaurant usage behavior varies by the eight different life stages, from Young and Free to Retired and Relaxing. IFMA Consumer Planning Program (CPP) members are able to segment the results of numerous research projects by these eight life stage designations, enhancing their understanding of the consumer. During this webinar, you will see the Life Stage segmentation come to life as we dive deep into the drivers of consumers’ use of restaurants.
Webinar Slides