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Whitepaper: Disruptive Opportunities in the Consumer Food Journey
03.21.22 - Each meal occasion, no matter how insignificant, has the possibility of being disrupted. Although disrupting a consumer’s decision making is not easy, it can reap rewards for a brand if done correctly. This whitepaper focuses how IFMA Consumer Food Journey™ offers the food and beverage marketer the opportunity to better disrupt consumers’ decision-making process through consumer segmentation.