Food Future 2025
Food Future 2025TM is the foodservice industry’s first comprehensive and interactive framework that provides an innovative look into the disruptive forces impacting the total food landscape. The IFMA board of directors identified the need for new data and new models to better understand changing consumer needs, the evolution of operators, and new go-to-market strategies.
IFMA, in partnership with Kinetic 12, helped form three individual models – created by IFMA members – that are interconnected and work cohesively together. This initiative provides insight to help manufacturers make informed business decisions, take a proactive role to industry changes, create relevant and effective growth strategies and ultimately to provide expertise to customers in order to help grow their business.
Three pillars for insights that are part of Food Future 2025, include:
- Operator Landscape - A customizable tool that enhances segment knowledge, provides market level data and profiles consumers.
- Go to Market Model - An interactive model to identify leading and emerging distribution channels and how operators use them.
- NEW Consumer Food JourneySM - Offering an end-to-end understanding of how consumers make their food and beverage choices.
The culmination of IFMA’s Food Future 2025TM initiative is the launch of the new IFMA ScopeSM portal that provides the industry with access to the complete research and data collected as part of the initiative’s three pillars for insights. The new portal offers access to the three resources that together, provide the foodservice community with an interactive view of market trends, industry changes, and consumer shifts.
For more information, please contact Charlie McConnell