Tools for Go-to-Market Planning
Your IFMA Tools for Short and Long-Range Planning
Whether you’re building your 2023 strategic plan, creating your long-range go-to-market plan, or setting a new course for your sales and marketing efforts, IFMA has the insights, data, and tools you need—all part of your membership!
IFMA Scope® is the foodservice industry’s one-stop, online resource for market level data, consumer profiles, and go-to-market information for strategic planning. With one entry point, IFMA Scope provides users with three interactive tools for data and insights, including both at-home and away from home food and beverage consumption data through Consumer Food Journey™.
Design your segment-specific plans with all the data you need, including DMA-level profiles.
Prioritize your go-to-market activities by foodservice segment with this research based model.
Access in-depth data on the Triggers, Occasions, and Needs that influence consumers’ eating and drinking decisions at and away from home.
Click the buttons above to explore that lastest data and insights.
Industry Forecasts
IFMA Releases 2023 Foodservice Industry Forecast at Marketing & Sales Conference
The forecast, which is hosted on the IFMA Scope® platform, projects that operator spend in the foodservice industry will decline by 0.1 percent, considered flat on a real basis in 2023, compared to 2022.
Read more >>Consumer Planning Insights
Whitepaper: Disruptive Opportunities in the Consumer Food Journey
This whitepaper focuses how IFMA Consumer Food Journey™ offers the food and beverage marketer the opportunity to better disrupt consumers’ decision-making process through consumer segmentation.
Distributor Planning Insights
Broadline Foodservice Distributors' Performance Review
IFMA does a deep dive into the quarterly results published by the three largest broadline foodservice distributors: Sysco, US Foods, and Performance Food Group.
Operator Planning Insights
The April 2022 Foodservice Leadership Council (FLC) conversations took a more optimistic look at the past two years by reflecting on the silver linings of the pandemic and sharing opportunities for Manufacturers in 2022.
Watch the five April 2022 series of conversation with industry leaders now.
Need Custom Research & Insights?
Consumer Planning Program (CPP)
IFMA's Consumer Planning Program (CPP) was formed to delve deeper into the consumer mindset. The program works to understand consumer and operator behavior and what manufacturers can do to influence decision-making. Collaborate on over 20 research topics that are then executed by IFMA's research partner, Datassential.
Learn More >>
Go-To-Market Planning Program
To help foodservice sales leaders develop their go-to-market strategies and solve for the key challenges foodservice sales teams face today, IFMA created the Go-To-Market Planning Program—providing innovative insights, resources, and tools for go-to-market best practices.
Training to Facilitate Planning
Best Practices in National Account Development (On-Demand)
Based on input from dozens of chain restaurants and foodservice manufacturers, this course arms you with the tools and processes to achieve high case volumes and loyal customers.
Learn More >>Upcoming Event to Facilitate Planning
Untangling the Supply Chain: A Technology Forum
Date: September 7-8, 2022
Location: Stanford University, Silicon Valley, CA
Location: Stanford University, Silicon Valley, CA
IFMA members are invited to an exclusive session at Stanford University – in the heart of Silicon Valley - as we convene an array of technology influencers and supply chain players for a provocative exchange on the future of the food distribution ecosystem.
Learn More >>Consult the Experts at IFMA
Need clarification on research, additional IFMA data and insights, or have questions about member exclusive programs? Contact Charlie McConnell, Sr Director of Insights & Best Practices, at charlie@ifmaworld.com.
To learn more about how your company can benefit from exclusive Member insights and best practices, contact: Charlie McConnell, Director of Insights & Best Practices, charlie@ifmaworld.com.